Datev - Visionary

Together with DATEV and Publicis, we implemented a campaign that plays with the clichés of the classic sales representative. DATEV wanted to draw attention to the fact that the sales profession is not dusty and negative, as the cliché would have it. We told this using three dialogs. One situation reflects the target group of the young student shortly before starting a career. Another situation shows employees who have already had their first work experience but are looking for a change and for a new job.In addition, the third film shows the target group of employees who are once again looking for new challenges in a more mature phase of their career.

Credits

CLIENT DATEV eG
LEITERIN IMAGEKOMMUNIKATION PETRA PILLIP
PROJEKTVERANTWORTUNG IMAGEKOMMUNIKATION ALEX POHL
BERATUNG CP-MEDIEN PETER PENJAK

AGENCY PUBLICIS PIXELPARK
CLIENT SERVICE DIRECTOR JOACHIM WÖRNER
ACCOUNT DIRECTOR AXEL WITTBROCK
JUNIOR ACCOUNT MANAGER SANDRA BÜCHERL
EXECUTIVE CREATIVE DIRECTOR BERNHARD TIKALE
CREATIVE DIRECTOR COPY BERND KLOTZ
CREATIVE CONCEPT & COPY FLORIAN MEISTER

PRODUCTION 27km
EXECUTIVE PRODUCER TIM BEBLO
PRODUCER JOSEFINE BOTHE
DIRECTOR JUSTUS BECKER
DOP CHRISTIAN HUCK
STYLING SILVIA KOVAC
MAKE UP CLAUDIA PLATH

EDITOR ROBERT STUPRICH
MUSIC GROVES Sound Branding GmbH
COMPOSER CHRISTOPH GROß-FENGELS
GRADE BENJAMIN BEHRE