Datev - Developer

The client DATEV wanted a concept that covered all content on the subject of web development at DATEV. Different versions in different formats were to be made usable on all channels in order to reach as many target groups as efficiently as possible in as many channels as possible (content sproud). This meant that a concept had to be developed being able mapping all of this. Together with the agency Publicis, we worked up the individual statements that DATEV stands for and shot them in a studio. From the beginning, we planned in a way that we could always create the different formats (16:9, 1:1, 4:5 and 9:16) in post-production. This meant that we were completely flexible and able to create material for a large number of different versions within one day of shooting.

Credits

CLIENT DATEV eG
LEITERIN IMAGEKOMMUNIKATION PETRA PILLIPP
PROJEKTVERANTWORTUNG IMAGEKOMMUNIKATION ALEX POHL
BERATUNG CP-MEDIEN PETER PENJAK

AGENCY PUBLICIS
CLIENT SERVICE DIRECTOR JOACHIM WÖRNER
SENIOR ACCOUNT EXECUTIVE AXEL WITTBROCK
PROJECT MANAGER JANNA FROHWEIN
EXECUTIVE CREATIVE DIRECTOR BERNHARD TIKALE
CREATIVE DIRECTOR TEXT BERND KLOTZ

PRODUCTION COMPANY DOCK11
HEAD OF PRODUCTION PATRICK DELSING
DIRECTOR JUSTUS BECKER
DoP SIN HUH
STYLING SILVIA KOVAC
STYLING ASSISTENT LINA TOLIC
MAKE UP ISABEL KOWOL
PRODUCTION MANAGER TOBIAS FAUST

POSTPRODUCTION DOCK11
COMPOSITING FLORIAN CLAAßEN
COMPOSITION GERALD NAUJOKS

MUSIC PRODUCTION GROVES Sound Branding GmbH
COMPOSER CHRISTOPH GROß-FENGELS

Cast

DEVELOPER Bao Wai JAN LIEM
DEVELOPER Tobi RENE FREI
DEVELOPER Gülsen YONCA CAKMAK
DEVELOPER Sarah RUNA SCHAEFER
DEVELOPER Ben NILS HÖDDINGHAUS

Awards

BOB Award - Silber in Employer Branding

Versions

Stills