Peta - Pet lights

Together with PETA and Serviceplan, we have realized a concept that is intended to draw attention to the fact that no pets should be given as Christmas presents. Every year, within 24 hours of Christmas, countless animals are abandoned because many people do not think about the great responsibility and expense associated with a pet. With this film, which runs in the pre-Christmas period in all social media, attention is drawn to the fact that the way to a pet should be a decision, with which the complete family is clear about it and not a simple Christmas present under the Christmas tree.

Credits

CLIENT PETA Deutschland e.V.

AGENCY SERVICEPLAN CAMPAIGN INTERNATIONAL
MANAGING PARTNER MARKUS KREMER, THOMAS HEYEN
ACCOUNT DIRECTOR LISA ARTAKER
JUNIOR ACCOUNT MANAGER MARIAH KATTMANN
DSIGN DIRECTOR SEBASTIEN STABENAU
COPYWRITER NIKLAS SCHOLZ
ART DIRECTOR PHILIPP TRÜBIGER, DANIEL HILL, SVEA DRECHSLER
FINAL ART SPECIALIST NILS-CHRISTIAN SPERLING

PRODUCTION COMPANY NEVEREST
PRODUCER MADELINE PFISTERER
DIRECTOR JUSTUS BECKER
DoP JASPER ENGEL
EDITOR MARC HARTMANN